One Armed Convict: Prison does not work (WITH PROOF) - Chris Baker | E69

Ben is the Founder, Owner and CEO of @mercieruk - one of the fastest growing streetwear brands to come out of the UK.

I’m sure you’ll have seen the clothing in @jdsports and @footasylum or on your favourite rapper or boxer.

After wearing the brand myself for so long it was only right to link up with the man behind it all.

This isn’t your average story, this one goes way back into Ben’s life what he went through to run this exciting clothing brand.

Whether you’re looking to start a business, a clothing line or want to understand how a this lad became a millionaire then this podcast is for you.

Let’s go.

Did you watch the episode with Michael Jackson’s bodyguard Matt Fiddes? 

https://youtu.be/PBVsFYRyLWk?si=w42MTiif4rJ5gjoF

I've not sponsored this episode, but if you've enjoyed this episode would you press subscribe and it makes my job of creating this show for you a whole lot easier! 

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00:00 Introduction
02:00 How did you get started 
5:00 Every time you make mistakes, you learn something 
7:00 Where did the name come from 
08:00 50k in 2 hrs 
09:20 I didn't tell the missus
10:00 How easy is it to get into brands
11:30 Is there anything that's been sketchy 
13:00 lost 800k of stock
14:12 I employ people better than me 
15:00 Back yourself
16:00 What was your first purchase 
17:00 Everything's gonna end tomorrow 
18:00 Does any part of you feel like an imposter?
19:00 Do you need to be in a suit 
20:00 Where is street wear going?
21:00 Brand DNA
23:00 What you look for in models 
26:00 How important is socials?
27:00 Josh Kelly
29:40 Do you have good relationships with other brands
32:00 Customers loyal to the brand
35:00 How are you?
36:00 What's an average week look like
41:00 Turn the website off 
44:00 Would you buy mercia? 
49:00 What's has been the coolest thing you've done with brand
51:00 Don't quit, never quit 
53:00 20 million